ماليزيا: شركة فليشمان هيلارد تطرح خدمة للتواصل مع العالم الإسلامي

- خبر من مصادر إنجليزية.

طرحت شركة "فليشمان هيلارد" الأمريكية العالمية المتخصصة في مجال الاتصالات والتسويق مباردة خدمية لتواصل العالم مع المجتمعات الإسلامية من خلال بيان القيم والسلوكيات للشركات التي ترغب في ممارسة نشاطاتها بالعالم الإسلامي.

وقد تم إطلاق اسم "مجلس" على مبادرة الاتصالات الجديدة، التي يشرف عليها "يوسف هاتيا" - مدير خدمة العملاء بفرع الشركة بالهند - والذي أشار إلى أن المبادرة تقدم النصائح والإرشادات حول المبادئ والسلوكيات التي يجب على الشركات اتباعها عند تسويق المنتجات بالعالم الإسلامي، خاصةً فيما يتعلق بالمعاملات والمنتجات التي تتناسب مع الشريعة الإسلامية "الحلال". المصدر: شبكة الألوكة.

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Fleishman-Hillard Launches Majlis - Dedicated to Engagement with the Muslim Market

Reputation Management for the Next Billion

Fleishman-Hillard International Communications today launched a specialist offering dedicated to engagement with the vast and globally dispersed Muslim consumer market.

Called Majlis - an Arabic term referring to an assembly for dialogue - the firm's new communications initiative has released a white paper entitled "The Next Billion, The Market Opportunity of the Muslim World," in which authors Yusuf Hatia and Dr. Paul Temporal point out that companies are overlooking a vista of opportunity presented by a diverse world population of nearly 1.8 billion Muslim consumers.

Fleishman-Hillard Majlis was created to empower corporations that are increasingly asking for reputation management and counsel on how to best engage this growing market, which is unified by distinctive values and codes of conduct.

Yusuf Hatia, Fleishman-Hillard Majlis lead and managing director of client services, Fleishman-Hillard India, said, "Nearly 20 percent of the world's population is Muslim and organizations are already looking at how they can engage with this fast-growing market. Fleishman-Hillard Majlis provides companies with a sounding board and solid advice on how to best engage with Muslim communities, which apply a disciplined set of moral principles when making purchases."

Hatia is a strategic corporate counselor holding more than 15 years' experience in communications consulting, having served blue-chip companies, as well as government, healthcare and other organizations, in the UK, Middle East and India.

Fleishman-Hillard Majlis adds to a number of existing multicultural initiatives created by Fleishman-Hillard, and reinforces the firm's commitment to helping clients communicate effectively with a rich diversity of audiences around the world.

Demographically, the market created by Muslims is in the corporate world's "sweet spot" because it is giving rise to an enormous emerging middle class, of which a high proportion is relatively young - nearly half the global Muslim population is under the age of 25.

Addressing this huge opportunity will require companies to engage knowledgeably and sensitively in areas such as Islamic finance and Halal certification via the media, social networking and corporate reputation building.

Dr. Paul Temporal, author of "Islamic Branding and Marketing: Creating a Global Islamic Business," said: "The overall challenge for companies and brands is how to form a relationship with all audiences that self-identify with Muslim values, while not disengaging other audiences."